28. Nov-Art
| Approximately 15 years ago the ultra rationalization of the production of objects of mass usage had removed any humanity with the funiture and architecture around the UR citizen. In reaction to this standardization of the interiors, the senior officials and wealthy free-contractors decided to help the young artisanal creators of the Entertainment Ministry, thus patronage reappeared. |
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| These artist-craftsmen took part in the creation of a new style, in which they anchored all their positivism, trying to rehumanize the metropolises in these hard times of century's end. They drew from the unconscious paganism of republican society, by re-imagining the classical myths. Thus in live forests, fairy-like beings revived the magic of the forgotten dreams. |
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| When gradually this artistic revolution got known of the masses, the Production Ministry managed to do the transition, and the new range of bulk products had incorporated a part of this new artistic style. The same happened on the architectural level, the new ministerial buildings presenting now vegetal and luminous curves. |
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The ultimate touch was the adaptation of the UR propaganda pictures to the Nov-Art style, as many people names it, thus the artistic identity of UR was clearly recognized. And this, especially since the emergence, these last years, of a mature and balanced Nov-Art, which is focused more on the purity of the elements than on background ornaments. |
